Our Mission

Windy Willow Foundation is a charitable nonprofit organization, originally launch in 2016 as Windy Willow Co. The company began as a custom clothing brand, sourcing USA-strong materials and labor. We also created a kickback program to American Foundation for Suicide Prevention.

In 2021, we launched our 501(c)(3)-approved foundation. Our focus is to operate a socially innovative nonprofit brand, deep rooted in community. Annually, we host a variety of events between Grand Rapids, MI and Metro Detroit, MI with the goal of raising funds and support for our ‘Mental Health Aid Program’. Our clothing brand also continues to support our mission. Check out our store here.

The Aid Program is a two-pronged approach that supports various initiatives and serves as our change-maker. The first “prong” is to partner with local businesses/nonprofits/programs that have “boots-on-ground” operations in West and East Michigan. And  the second “prong” provides financial aid to individuals seeking mental health services (with an emphasis on adolescent mental health and suicide prevention).

We encourage our family, friends and local community partners to follow us on social media and please reach out to us. We enjoy connecting on the local level for various opportunity and needs.

 “Windy Willow Foundation is an organization working to provide access, advocacy, and action for mental health initiatives. The foundation is dedicated to bettering the root challenges involved in mental health and wellness. Through intentional support, a community-oriented focus, and common cause, we push forward One Day at a Time.”